We can’t get enough of the intelligent, strong and powerful women that help keep the car world spinning on its axle. This is our third year joining A Girl’s Guide to Cars at the Chicago Auto Show to bask in the presence of these powerhouse women. Because behind every great car is a woman steering the way…
This year there is room for you to join us at our favorite event – check the details below and apply to attend!
What: What Drives Her Luncheon
When: Friday February 7, 2020, 11:30 a.m. – 2:30 p.m.
Where: Chicago Auto Show, McCormick Place, 2301 S King Dr, Chicago, IL 60616
Who: Automotive professionals, media and students interested in a career in automotive
The Auto show is open to Public Feb. 8 – 17th
The Luncheon is a great place to learn from the female leaders in the automotive industry, they shed a light on future technology and explain how you can even start a career in the field.
This Years Agenda & Speakers:
11:45 AM Emcee: Roz Varon, ABC 7; Opening remarks: Kelly Webb Roberts, Webb Auto Group
11:50 AM Opening Keynote: Harnessing An Iconic History to Build Your Future; Amy Marentic, Director of Regional Product Line Management, Ford Icons, interviewed by Scotty Reiss, founder, A Girls Guide to Cars
12:10: Marketing to an Unengaged Consumer
Moderator: Tanya Gazdik, Senior Reporter, MediaPost
Speakers: Angela Zepeda, Chief Marketing Officer, Hyundai; Keitha Blackburn, Director Experiential Marketing, Porsche North America; Jessica Egerton, Director of Brand Development, Cooper Tire
12:50 PM Trends and the Future: Driving Forces in the Auto Market
Patti Chapman, Senior Analyst, Kelley Bluebook
1:10PM Challenging the Status Quo to Build a Career in Automotive
Moderator, Jenni Newman, Editor in Chief, Cars.Com
Speakers: Kathy Gilbert, Director of Customer Success, Minority Dealer and Women Retail, CDK Global; Michelle Collins, Director of Marketing and Communications, Borg Warner; Lisa Farrar, Senior Director of B2B & Product Marketing, Cars.com
1:50 PM Dessert Hosted by Hyundai at the Hyundai Exhibit
Research shows that women influence 70 to 80 percent of all consumer purchasing. Specifically, regarding car ownership, women were responsible for 45 percent of new car purchases. Dolls, the leaders in the car industry will assist you with knowledge to make the best decision when purchasing your next car, it’s a win, win! See you there!