We can’t get enough of the intelligent, strong and powerful women that help keep the car world spinning on its axle. This is our third year joining A Girl’s Guide to Cars at the Chicago Auto Show to bask in the presence of these powerhouse women. Because behind every great car is a woman steering the way…
This year there is room for you to join us at our favorite event – check the details below and apply to attend!
What: What Drives Her Luncheon
When: Friday February 7, 2020, 11:30 a.m. – 2:30 p.m.
Where: Chicago Auto Show, McCormick Place, 2301 S King Dr, Chicago, IL 60616
Who: Automotive professionals, media and students interested in a career in automotive
The Auto show is open to Public Feb. 8 – 17th
The Luncheon is a great place to learn from the female leaders in the automotive industry, they shed a light on future technology and explain how you can even start a career in the field.
This Years Agenda & Speakers:
11:45 AM Emcee: Roz Varon, ABC 7; Opening remarks: Kelly Webb Roberts, Webb Auto Group
11:50 AM Opening Keynote: Harnessing An Iconic History to Build Your Future; Amy Marentic, Director of Regional Product Line Management, Ford Icons, interviewed by Scotty Reiss, founder, A Girls Guide to Cars
12:10: Marketing to an Unengaged Consumer
Moderator: Tanya Gazdik, Senior Reporter, MediaPost
Speakers: Angela Zepeda, Chief Marketing Officer, Hyundai; Keitha Blackburn, Director Experiential Marketing, Porsche North America; Jessica Egerton, Director of Brand Development, Cooper Tire
12:50 PM Trends and the Future: Driving Forces in the Auto Market
Patti Chapman, Senior Analyst, Kelley Bluebook
1:10PM Challenging the Status Quo to Build a Career in Automotive
Moderator, Jenni Newman, Editor in Chief, Cars.Com
Speakers: Kathy Gilbert, Director of Customer Success, Minority Dealer and Women Retail, CDK Global; Michelle Collins, Director of Marketing and Communications, Borg Warner; Lisa Farrar, Senior Director of B2B & Product Marketing, Cars.com
1:50 PM Dessert Hosted by Hyundai at the Hyundai Exhibit
Apply to attend: https://docs.google.com/forms/d/1SQqcFWRQFXlXghSve4TVebSqilNUoYmlf1P-voafI6A/viewform?edit_requested=true
Research shows that women influence 70 to 80 percent of all consumer purchasing. Specifically, regarding car ownership, women were responsible for 45 percent of new car purchases. Dolls, the leaders in the car industry will assist you with knowledge to make the best decision when purchasing your next car, it’s a win, win! See you there!
What a fun event. And I am just now starting to think about what my next car will be. I literally have no idea right now. I’m not liking a lot of the newer designs so hopefully something will come out just in time that I love. Maybe I should be looking into some of these shows!
Wow this looks like it was such a great time. I love all of the photos!
Oh wow!! This sounds like such an amazing event. I recently saw an article highlighting women in the car industry and it included an engineer who was responsible for moulding cars for a specific luxury which was fantastic!
Thats fantastic! We would love to read the article.
Wow this was very informative and interesting. I had know idea women play such a higher role in car buying
Oh my gosh I love those sweatshirts, so cute. I totally want a brunette one! Thanks so much for sharing this with all of us!
Thanks Krsyten! The sweatshirts are from Brunette the Label. We love them too 🙂
How awesome is this! Loving the outfits as well
Oh have fun! I always enjoy the Toronto Automobile Show. And you are dead on, we need more women showing that women matter in that world and in the world of car design.
your outfits look so cute! you look perfect both. <3
It sounds like a pretty great event. I bet it’s very informative too. I haven’t been to a car show in ages.
It must be so cool to be invited to all these events. I would well believe that women play a huge roll in influencing the spending habits of others, especially in regard to cars. Most advertising companies used to use women and their bodies as a tool to sell.
That being said, women have taken it back. Instead of sex sells it’s now ‘we’re strong and independent’ and that now sells in favour of both sexes!
This is amazing! “The future is Female” as they say 😉 I love that there is a community for women interested in the automotive industry. I studied in the IT field and it was nice to have similar events and support for me a woman.